Analytics and reports
Analytics shows numbers for the current brand, for the date range and time zone you pick. Narrow it to one account or leave it on all accounts. Reach and impressions stay separate. A missing number is shown as unavailable. It is never filled in as zero.
The chart uses impression counts that are actually available. Accounts with no impression metric are left off that chart.
What the words mean
Section titled “What the words mean”| Metric | Meaning |
|---|---|
| Reach | Accounts that were shown the post, counted once. Not impressions, and not a number you can add across networks. |
| Impressions | Times the post was shown, including more than once to the same account. |
| Views | Times the video or post was watched or opened, as that network defines a view. |
| Likes, comments, shares, saves, replies | What that network reported. An action it does not report is left out, not counted as zero. |
| Engagements | The sum of the engagement actions that network reported. |
| Engagement rate | Engagements divided by the denominator named beside the rate. If that denominator is unavailable, the rate is unavailable. |
| Followers | The count at a point in time. |
| Follower change | The latest snapshot in the window minus the earliest. Unavailable when the window has fewer than two snapshots. |
| Link clicks and profile clicks | Only when the network exposes them for this access level. |
Reach is shown per network and is not added into a total. A total would not mean unique people. The impression figure on the comparison can add each network’s impression counts. That sum is events, not people.
Which networks sync
Section titled “Which networks sync”Sync asks the worker to fetch metrics for YouTube, TikTok, and X. The report updates when those snapshots are stored. Each row shows when that account last synced.
Instagram, LinkedIn, and the company blog do not have a metrics sync in this version. Their rows stay empty rather than inventing numbers. That sync is coming soon.
YouTube Analytics does not report unique reach, saves, or replies. X does not report unique reach, and it counts replies rather than comments. TikTok’s video query provides views, likes, comments, and shares, not reach, impressions, saves, or replies. Those fields stay unavailable, with the reason on the report.
Custom report
Section titled “Custom report”Custom report saves a name, the accounts you pick in the current brand, and a date range. The saved list can export CSV or PDF. A weekly, monthly, or quarterly email uses a window of that same length ending on the day it sends. Mail goes out only when mail is configured. Reach stays on each network. Unavailable is not written as zero.
Download a CSV
Section titled “Download a CSV”Download saves analytics.csv for the same brand, range, and account filter. The file includes the metric name and leaves unavailable cells empty. It does not include tokens. It is an export of the report, not an import of posts.
The job for a published post still stores the network’s post id and the times it was scheduled, attempted, accepted, and published, even when a metric snapshot is unavailable.
Link in bio
Section titled “Link in bio”The same screen lists clicks on the brand’s link-in-bio page. Each row is one link or social icon. The day is UTC. These counts are not reach, and they are not added to a network total. A brand with no page yet shows an empty table.