Link in bio

Link in bio is one public page for the brand you have selected. People open it from a profile. They do not sign in, and the page does not post to a network.

The address is /l/ plus the slug you choose, on the same site as the app. Two brands cannot share a slug.

Edit the page

Open Link in bio.

1. Set the title, bio, and avatar. The avatar is a PNG, JPEG, WebP, or GIF.
2. Set the public address. Use letters, numbers, and hyphens.
3. Add links in the order you want. Each link has a name, an http or https address, and an icon. You can hide a link without deleting it.
4. Add social icons for YouTube, TikTok, X, Instagram, LinkedIn, Facebook, Threads, or a website.
5. Choose a light or dark theme and a brand color.
6. Turn on Show latest posts if the page should show posts that are already published for this brand. Drafts stay off the page. A team note is not shown.
7. Turn on Published and save.

Until the page is published, the address says the page is not available.

An owner, an admin, or an editor can change the page. An approver or a viewer can look.

Clicks

A click is counted, then the browser goes to the address you saved. Analytics lists the counts for the dates you pick. The day is UTC. These counts are not reach, and they are not added to a network’s impressions.

An assistant

An assistant with Read can look at the page and the recent click counts. An assistant with Draft can update the page. Neither tool publishes a social post. See MCP server setup.